When it's time for you to dress up the walls of your home, you turn to Valspar. But, when Valspar is need of a dressing up who do they turn to? Airtype. Duh. Valspar has a long history of producing great quality paint that's been created and tested by some of the world's authority on color. In order to match the great contents inside the can, Valspar charged Airtype with re-designing their packaging.

It's always a challenge to push the creative boundary while also incorporating the history and quality of a brand like Valspar. Using natural textures, while maintaining the crispness of the brand resulted in a packaging series that was dropped in homes around the country.

Services: Art Direction | Strategy | Print Production | Mechanical Delivery