Grizzly Brand Platform

American Snuff Co.

In early 2009 after the success of Grizzly’s website, Airtype was commissioned to update the Grizzly brand platform. Font styles were lifted from our web layouts, and applied along with a new tagline and visual textures to create new point-of-sale/direct mail materials.

The end result was a brand refinement that took the competitors by surprise, and gave Grizzly that premium look and feel.

As part of the overhaul, Airtype assisted in a series of promo blister paks. These national promos included a series of different items for purchasing a can of Grizzly. The items had to be developed from scratch meeting detailed specifications, weight & sizes. A few of these items included a pocket knife and flashlight.

Techniques

Art Direction, Graphic Design, Product Design

Category: Design

To Top

Awwwards Nominee - Vote for us!