1000 Pairs for Free

AYG 365's

AYG® 365’s is a new brand of all-year performance underwear completely made in America. So how do you get the word out while ramping up your social/email network, obtain product feedback and new sales? You give away 1000 of them!

Easy enough. Airtype executed the promo by tapping our resources with facebook, retail ads, our email marketing system + online survey. Every trigger was packed w/ discount shopping coupons for participation.

Using Google’s real-time analytics it was quite a pleasure watching this promo go viral in a matter of hours, then poof, they were gone.

Techniques

API Services, Art Direction, Content Strategy, Digital Strategy, E-Mail Marketing, Front-End Development, Graphic Design, Hosting Platform, Information Architecture, Interface Design, LAMP Stack Development, Responsive Design, Social Media Integration

Category: Design + Interactive

To Top